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A baby food business supported by Innovate UK is transforming the market in both the UK and globally.
Ella’s Kitchen has developed a range of organic food for babies and toddlers. Company founder, Paul Lindley, describes the inspiration behind Ella’s Kitchen:
I was doing my weekly shop and I just couldn’t find anything that didn’t have loads of additives. I set up Ella’s Kitchen because I passionately believe that Ella, my daughter, along with her generation, should have the opportunity to eat better food and also to discover that healthy food can be fun, tasty and cool.
Ella’s Kitchen now sells its organic baby and toddler food globally. This includes Norway, Sweden and the USA. Ella’s Kitchen is the number 1 baby food brand in the UK - £1 in every £3 that’s spent on wet baby food in the UK is spent on Ella’s Kitchen. The company has a 20% share of the UK baby food sector with a global turnover of $100 million.
Paul Lindley explains the philosophy behind the company’s success:
Here at Ella’s Kitchen, we try really hard to be good in every sense – not just through the good food we make, but also by doing good stuff for our environment and giving stuff back to our local communities.
We’ve done research with parents, little ones, psychologists and supermarkets to understand the very important role that all 5 of the senses play in developing healthy eating habits that last a lifetime.
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Ella’s Kitchen: transforming the organic baby food market funding circle requirements | |
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| Science & Technology | Upload TimePublished on 10 Nov 2016 |
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